Written by editor. Posted in Product News

Smart-Trike are excited to announce the release of the latest Smart-Trike Recliner Stroller 4 in 1, the innovative model from Smart-Trike, global leaders in the tricycle field.


Smart-Trike Recliner was launched in 2009 and is the first trike in the world designed for babies from 6 months – babies that can't even sit yet! The adjustable tilting recliner seat gives the baby a comfortable and safe perch to enjoy being outdoors. But, when they've seen enough, tip the seat back and it's a perfect for nap time too.


With Smart Trike's unique detachable steering handle parents have full control and peace of mind during the early stages. As your child develops the handle can be removed to allow excited toddlers pedal and explore on their own.


The uniqueness of the new model from Smart-Trike is that the trike, that functions as a stroller is now officially certified as one! This is the first and only trike in the market that is officially certified as a s stroller after passing strict shock absorption tests. This plus the padded head support and the improved EVA wheels ensure that both parents and child will instantly fall in love with this trike.


Add the cool new trendy design and it's easy to understand why every 20 seconds…a Smart-Trike is sold somewhere in the world……


So give your child a head start in life by fostering confidence and motor skills with the first tricycle ever designed for babies from 6 months that starts as a stroller and cleverly transforms into a beautiful trike.


Smart-Trike Recliner, 4-in-1 will be available in Target and Toys R Us stores nationwide.


Smart-Trike newly releases 4-in-1 Recliner Stroller for babies and toddlers

Healthy Kids make for a Healthy Future

Written by editor. Posted in Product News


Australia’s number one kids supplement brand, Nature’s Way Kids Smart is delighted to announce that busy mother of five and TV presenter, Antonia Kidman has joined the Nature’s Way team as a brand ambassador.


“Five kids is a lot by anyone’s standards, and with ages ranging from early teens to a baby, there is rarely a dull moment” admits Antonia. “I’m really excited to be the Kids Smart brand ambassador, because healthy, happy children and kids health issues are a passion of mine.” Antonia admits that her kid’s love of Kids Smart vitamins made the decision to be the Kids Smart Brand Ambassador an easy one “My kids are just as excited. They love Kids Smart vitamins, they have been a part of our family daily routine for years.”


Launched in 2004, Kids Smart revolutionised the kids supplement market. For the first time, children could enjoy the enormous ‘brain, learning and behaviour’ benefits of Omega 3 Fish Oil in a fun, fish-shaped, fruity flavoured, chewable burstlet without any fishy taste.  Quickly established by Australian children as the best tasting Omega 3 fish oil for kids, Kids Smart is Australia’s favourite kids supplement brand. 


Recently, Kids Smart launched their Vita-Gummie range, introducing Australian children to a gummi-licous range of soft gummie vitamins that, based on sky-rocketing sales, are the best tasting vitamins in Australia.


“There is no doubt that Kids Smart Vita-Gummies are a favourite in our house” admits Antonia.


The Nature's Way Kids Smart range offers parents an easy and convenient way of giving their children essential nutrients for learning, vitality and behaviour. 


Nature’s Way Kids Smart range is available in supermarkets and pharmacies across Australia.

McAfee releases major upgrade to its award-winning 2010 consumer products

Written by editor. Posted in Product News


McAfee, Inc., the world’s largest dedicated security company, today unveiled major enhancements to its 2010 consumer product line, delivering its fastest, lightest and most effective consumer PC protection in the company’s history. McAfee has been recognised with numerous industry honours for product performance since its 2009 release, including top awards from, and Virus Bulletin.
For 2010, McAfee sets a new standard in consumer PC security with:
  • Expanded threat protection. McAfee was repeatedly ranked the leading vendor in threat detection1 in 2009. With the 2010 upgrade, McAfee has enhanced its Web protection to alert and block consumers from dangerous downloads and Web pages before they access them.
  • Enhanced performance features more than 325% faster scans2 and updates are only initiated when the PC is idle.
  • The easiest to use interface in McAfee history, simplifying security for novices and experts alike.
“We’re extremely excited to launch the next major update to McAfee’s industry-leading 2010 consumer security software suite,” said Monica Kelly, Director - Consumer, McAfee Australia and New Zealand. “McAfee’s Total Protection 2010 release is an extremely effective, high performing and easy to use security solution that will protect Australians more than ever before against the ever-increasing number of online threats, thanks to an array of new and improved features.”
“Every feature of this release is best-of-breed,” said Javed Hasan, Vice President of Product Management for the McAfee consumer product group. “The new enhancements for this 2010 Q1 release offer consumers what they want: strong and unobtrusive protection with market-leading performance. With McAfee, consumers are protected by the same intelligence and technology used to defend governments and Fortune 500 companies around the world.”
Thanks to the McAfee software-as-a-service model, customers with a current McAfee product subscription will automatically receive the new upgrade free of charge for their subscribed product. McAfee® Total Protection™, McAfee® Internet Security and McAfee® AntiVirus Plus software products are available for download today in the United States, the United Kingdom and Australia, with worldwide availability quickly following. Consumers can learn more at

#1 in Threat Detection
Since the release of its 2009 consumer products, McAfee has consistently been recognised for threat detection, including receipt of the Gold Award from NSS Labs for 100% perfect attack detection rates. The unique McAfee Global Threat Intelligence technology employs millions of sensors spanning both the Internet and the globe. By gathering threat intelligence across all geographies and in every corner of the Internet—as it occurs—McAfee can provide consumers with new standards in threat protection.
Using McAfee® SiteAdvisor® technology, the upgraded 2010 products now also offer:
  • Web download protection, which scans downloads to warn about threats before they reach the hard drive.
  • URL reputation ratings, which alert consumers about individual Web pages and IP addresses that may have been recently compromised.
Unsurpassed Performance
With the 2010 update, McAfee products are faster, lighter and more convenient than ever2:
  • Scans are up to eight times faster, and with the new McAfee smart timer, updates and scheduled scans are postponed until a customer’s PC is idle. McAfee Active Protection™ technology ensures that customers still receive up-to-date protection even if an update is temporarily postponed.
  • The products boast the fastest installation to date.
  • During scans, memory usage has been reduced by 50 percent so there are fewer interruptions in PC activity.
  • McAfee software for 2010 requires less space on a user’s hard drive and utilises fewer processes.
Easiest to Use
For 2010, McAfee software is easier than ever for novices and experts alike to check status, perform scans and customise settings:
  • Includes detailed reporting about key recent events, for instance the number of threats blocked, and shows immediate information about recent scans and activity
  • Offers simple “on” and “off” options for major features
  • More technical consumers can dive deep into a rich selection of settings
  • During a scan, progress can now be easily followed, and consumers can select to automatically have the computer shut down if no issues are detected
  • McAfee software for 2010 now automatically adjusts to smaller screen sizes such as netbook PCs
Additional Useful Features for Today’s Digital Consumer
Online Backup: New to the 2010 products, customers can automatically back up photos, videos and files to an online service for free for the length of the subscription. McAfee Internet Security software users are entitled to 1GB of free storage space, while McAfee Total Protection software customers enjoy 2GB of free storage.
Parental Controls: McAfee has improved its parental controls in the 2010 update offering parents pre-defined age groups, filters on 18 different content categories and age-appropriate search.
Protected Home Networks: The McAfee Home Network Defence feature in the McAfee Total Protection product now helps users identify and block intruders from accessing their PC on their home network.
McAfee Consumer Products for the 2010 Q1 Release Include:
McAfee Total Protection software, AUD$129.95 for a 3-user license, is McAfee’s most comprehensive security suite, and provides families the ultimate protection for their PCs, online activities, personal files and home network. It offers antivirus, anti-spyware, anti-spam, anti-phishing and two-way firewall, in addition to parental controls and identity protection. It includes SiteAdvisor Plus, a powerful Web site safety advisor, 2GB of online backup and bonus McAfee Anti-Theft File Protection software to secure valuable files.
McAfee Internet Security software, AUD$99.95 for a 3-user license, provides comprehensive PC and identity protection to keep users safe from online threats, and also shields them from risky Web sites. It offers antivirus, anti-spyware, anti-phishing and two-way firewall protection. Additionally, it includes anti-spam, parental controls, 1 GB of online backup and SiteAdvisor, a powerful Web site safety advisor so consumers can safely surf the Web.
McAfee AntiVirus Plus software, AUD$59.95 for a 3-user license, offers essential security for PCs and helps keep consumers safe online, protecting them from viruses, spyware and hackers. It provides antivirus, anti-spyware and two-way firewall protection. Additionally, McAfee AntiVirus Plus software incorporates anti-phishing technology and SiteAdvisor, a powerful Web site safety advisor so users can safely surf the Web.
1 malware detection results published in ComputerBild magazine (Issues 18-23, August 17 – October 26, 2009; Issue 26 December 5, 2009)
2 Based on McAfee internal performance tests between McAfee 2009 and 2010 suites


Written by editor. Posted in Product News

From tots to teens, Mambo’s premium Summer 2010/11 fashion range, available in Myer stores and surf stores nationally, has this summer cheekily covered.


Featuring Mambo’s classic styling and spunky humour peppered throughout, SPF safe fabrics and clever design detailing, the collections are sure to make a splash during the warmer months.


Each of the collections, for children aged 00-14 years, Mambino (0-2 years), Kidz Mambo (3-7 years) and Mambo Surf Deluxe ( 8-14 years)  share a strong focus on swimwear and casual dressing; perfectly suited to an Australian summer spent outdoors and at the beach.


Mambo Designer, Shannon Graham, says “the Mambo Summer 2010/11 ranges are bright, irreverent and authentically Australian – children’s clothes custom designed for adventure and fun.”


The Mambino clothing range, available in size ranges 00-2 years, caters for tots with attitude. Mambino wraps infants in crazy printed beach cover-ups and slogan emblazoned t-shirts. Keeping kids safe in the sun whilst still being stylish, the range also features matching SPF protected rash vests, one-piece swimmers and boardies in a variety of candy colours, together with coordinating wide brimmed hats to protect little complexions.


Kid Mambo targets toddlers sized 3-7 years offering distinct collections for bold rug rats. Inspiring the rock-star in every boy, the Kid Mambo Boys range features rose motifs, jail bird stripes and skull adorned t-shirts and shorts. Boys who love the surf can let loose in sea-greens and ocean blues with underwater creatures splashed over their attire. The Kid Mambo Girls collection embraces the inner princess with pretty pastel colours, ruffle detailing and cuter than cute unicorn, bunny and swan designs adorning gorgeous swimmers, t-shirts and shorts.


Mambo Youth confidently embraces the boundary between childhood and young adult, with trendy offerings in sizes 8-14 years. Psychedelic board shorts, flying saucers and dali-esque pyramid prints create a conspiratorial collection deigned to compliment assured boys and teenagers. Not to forget a well placed retro homage to Mambo’s famous farting dog!


To find out more about the Mambo premium children’s collections, please visit

A handheld revolution: PlayStation Vita launches in Australia

Written by editor. Posted in Product News

Following a launch event held on Sydney Harbour this week, headlined by Empire of the Sun DJs, the highly anticipated PlayStation® Vita (PS Vita) officially launches across stores nationally today.
PlayStation Vita offers uncompromised gaming experiences while providing the convenience of a small yet powerful device that you can take on the go. The launch draws on years of PlayStation® gaming expertise and leadership; it is the fifth major hardware launch and the second true portable launch for Sony Computer Entertainment Australia (SCE Aust.).
Packed with innovative hardware features, immersive games content and social applications, PlayStation Vita provides a unique and connected games experiences. 
PlayStation Vita features powerful hardware innovation that includes; a 5 inch OLED screen, physical PlayStation gaming buttons, dual analogue sticks, six axis motion sensors, front and rear cameras and a rear touch pad. PS Vita has multiple social applications that will allow gamers to be constantly connected to their PlayStation life and world around them. The hardware launch is enhanced by the solid range of games content available and further connection to PlayStation®Network – a portal to a world of digital entertainment on demand.

Backed with significant support from industry publishers and developer partners, PS Vita boasts one of the strongest games line-up of any new console launch. The stellar line up of games to purchase for PS Vita, includes over 25 titles such as Uncharted™ Golden Abyss, WipEout™ 2048, Everybody’s Golf®, Lumines™, Virtua Tennis™ 4 World Tour Edition (SEGA) and FIFA Football (Electronic Arts).


The games portfolio is set to expand with the introduction of major franchises confirmed for PS Vita such as LittleBigPlanet™, Resistance™ Burning Skies, 2K’s Bioshock™, Ubisoft’s Assassins Creed™ and Activision’s Call of Duty®. Further to this, local Australian developers such as NNOOO!, Tantalus, Red Ant and Torus have announced they are developing for the platform.

PS Vita “ticks the box” on social applications that people now expect from a portable device, such as Facebook, Twitter and Flickr. In addition, bespoke PS Vita social applications like "near" and "party” will provide gamers with new ways to connect with each other.
The PlayStation Video Store will also be available for PS Vita from today, and offers blockbuster movie content on demand from all the major Hollywood studios.
PlayStation Vita Wifi – RRP $349.95
PlayStation Vita 3G/Wifi – RRP $419.95

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