Telstra unveils 'affordable' iPad rival, T-Touch Tab

Written by editor. Posted in Product News

27 November 2010 - Telstra has unveiled a touchscreen tablet that the telco giant hopes will be a major competitor to Apple's iPad in Australia.

The T-Touch Tab has an 18 centimetre touchscreen, slightly smaller than the iPad's, but unlike its rival allows users to make voice and video calls and send SMS.

"T-Touch Tab will suit Australians' appetite for quick and affordable access to information, useful apps and digital media wherever they may be," Telstra executive director consumer Rebekah O'Flaherty said in a statement.

Priced at $299, Telstra says the "affordable" wireless tablet was created with families in mind.

The offering is the latest in a series of iPad rivals slated for release, including the BlackBerry's Playbook and Samsung's Galaxy Tab, both announced in September.

Telstra's tablet uses Google's Android 2.1 operating system (its Samsung rival operates Android 2.2) giving users access to around 80,000 applications to extend the T-Touch Tab's functionality.

Users can browse, buy and download apps, games and more from Google's Android Market.

"Whether you're a green-thumb, aspiring MasterChef or perhaps an avid blogger, we believe the T-Touch Tab will be popular with time-challenged people embracing technology to keep connected with their interests," Ms O'Flaherty said.

"We think affordable mobile tablets like Telstra T-Touch Tab will be great news for the majority of hobbyists who admit they want to devote more time to their passion, but can't due to lack of time and associated costs."

Telstra said the T-Touch Tab will be available from November 2.


The T-Touch Tab launch coincides with new research from Telstra today all about Aussies and their beloved hobbies

·         3 out of 4 Aussies love their hobbies (74.58%)

·         Gen Y are the biggest hobby enthusiasts behind the over 50’s (80.67%) with over 75% admitting they have a hobby
·         Men are big green thumbs and collectors – gardening was the top hobby for men (25%), followed closely by collecting items, such as stamps and cars (20%)
·         Top hobbies for women? Arts and crafts, followed by cooking
·         The top hobbies in Australia are gardening (29%), followed by cooking (26%), learning to play music (23%), arts and crafts (20%) and collecting (20%)
·         Most popular wishlist hobbies Aussies want to try? Cooking (33%), photography (30%), learning to play an instrument (22%) and learning a language (21%)


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