|Home News Community News Research reveals videogames becoming a family activity|
|Research reveals videogames becoming a family activity|
According to the Toy Story 3 video game: 21st Century Playtimereport* released today, that playtime habits of Australian families and entertainment for children today are changing:
As Mark McCrindle, futurist and demographer notes, “The Toy Story 3 video game: 21st Century Playtime report is an interesting insight into Australian parents’ perceptions of their kid’s play time. Overall, it’s found that parents highly value playtime and are increasingly partial to, and adopting, new forms of entertainment like videogames as part of the playtime mix.”
“There’s no doubt playing with toys has changed in the 21st century, given entertainment has become more and more influenced by technology as the new Toy Story 3 video game illustrates. Australia is a tech savvy nation, so it’s no surprise that parents have come to accept videogames as a valuable and complementary form of entertainment for children today, as long as they provide creativity and educational benefits.”
The new Toy Story 3 videogame, which launched on June 17, marks a new generation in gaming and family playtime. Inspired by the popular Disney Pixar film, the Toy Story 3 video game allows kids to create their own interactive toy world and unleash their imagination with the unique Toy Box mode, showcasing how the traditional pastime of playing with toys has been recreated in the virtual world.
* This research was conducted independently by online market research provider Pure Profile on a national representative sample of over 1000 parents with children aged 5-12 in Australia. Parents were surveyed on their attitudes towards children’s playtime and habits.